Thursday, July 26, 2012
The flame of enterprise
Aristocratic background can’t make a flaming spirit saturated; Shahnaz Husain’s exceptional entrepreneurial journey makes the belief firmly established. She made her business plans modestly and started her further deliberations with the help of family and close friends, though rose to the rank in no time with her consistent innovation in the business of cosmetology. She and her company deserve credit for pioneering Ayurvedic beauty treatments; today it’s hardly surprising if the peoples from sixty countries are having reliance on her hundreds of beauty products. This could be inspiring for young entrepreneurs who have drive to strive best in the segment of small and medium businesses with frugally available resources and frequent odds on the way.
Nelofar, author and daughter of Shahnaz covers intricately about the mix shades of her mother’s long journey into a filed less travelled by the Indian entrepreneurs. The focussed narratives on the facts than impulses, the best quality her book has. She has learnt and lived up avidly her mother’s professionalism and spontaneity in judgement that this biography exudes well in beat and pieces. Life of an extraordinary businesswoman and a mother, both are precisely covered and in great deal it leaves momentum for readers to get in the success story with their own perspective too. Here, a less authoritative yet balanced command of biographer makes around the overtures very simple and meaningful, which enthusiasts of businesses may find apt and worth of sustained preservance.
The opening of Indian economy twenty-one years back has played formidable role in shaping of the consumer driven businesses, infact both the company-Infosys and Shahnaz could be counted among its outcome of high shot. Also they strengthen the notion that India’s business growth path is uneven and diverse through fluctuation in ‘economies of scale’, which India’s new entrepreneurial spirits correspond with the market sentiments and their end targets. Well before the present time, when business strategies are more in news for their consistent shambling drives, India also had a period of productive market experiments, when ideas indeed worked with the capitalist leverages. Without going in deep of its rational, it would be right if acknowledgement be made that entrepreneurship plays not less pivotal role than the market conditions.
Nilofar’s work will be read by the peoples from different set of profession and choices as the subject of her delineations can be correlated with all of them without stucking a tint of confronting spikes. When a noble business idea get execution well streamlined, world knows it for long as phenomenon, when not then certainly otherwise. There is nothing like sole powering of only big businesses in the domain of ideas, the good business idea and its executions is attainable to a large extent by the small/medium business too, which Shahnaz’s business confirms.
This is not the best time for growing companies, unlike few years back when ‘glitters too were resembling gold’. Situation is more compressed now with the prolonged indecisive policy approaches on the domestically generated ‘downward spiral’ in business. Whether things will be good or bad-time will tell but India’s chances are still alive in the world market, which atleast some of India’s original business practitioners is maintaining. A biography is always good if it tells the truth instead compulsively ordered letters, this book follows the previous case, so certainly it deserves to be taken in cognition by the readers. Book writing pattern is swiftly changing in India, ahead, which will be breaking the conventional settings where the conclusion could be drawn in different prisms and order!
Atul Kumar Thakur
July 26th, 2012, Thursday, New Delhi